Patten University
Bachelor of Arts Communication

Communication

 

The Communication major (30 units) is for students interested in pursuing a career in either print or broadcast media or in the field of public relations. Students complete a communication curriculum requirement and select either the Journalism or Public Relations Track. Each student completes an internship to gain "hands-on" experience to complement classroom learning.

Communication Major Core Requirements

 

COM 110  Introduction to Mass Communication

3

COM 301  Digital Production

3

COM 321  Mass Communication Writing

3

COM 342  Graphic Design

3

Journalism or Public Relations Track

18

Total Core Units

30

 

 

Journalism Track:

 

COM 324  News Writing for Print and Electronic Media

3

COM 332  Electronic Equipment and Production

3

COM 454  Editing for Print and Electronic Media

3

COM 473  Electronic News Production

3

COM 484  Communication Law

3

COM 499  Internship

3

 

Public Relations Track:

 

COM 346 Advertising Copywriting

3

COM 358 Public Relations Communications

3

COM 388 Advertising, Public Relations and Media Management Practices

3

COM 471 Advanced Graphic Design

3

COM 487 Communication Campaigns

3

COM 499 Internship

3

 

Summary of Communication Major

 

General Education Requirements

46

Biblical & Theological Studies Requirements

18

Communication Major Core Requirements

30

Academic Minor

18

Electives

9

 

Total Units for B.A.

 

121