BUS 695
Management Information Systems
Semester Units
Prerequisite
3
BUS 602
Course Description
This course is based on the premise that professional managers in both the private and public sectors cannot afford to ignore information systems. Professional managers must learn how
to use information technology to create competitive firms, manage global corporations, and provide useful products and services to customers.
Course Learning Outcomes
Analyze the role of information systems in creating competitive advantage and supporting strategic initiatives using current business examples.
Evaluate the impact of effective data management and decision-making tools on the performance of an organization.
Construct an integrated business strategy using customer relationship management, enterprise resource planning, and business intelligence systems.
Develop innovative organizational strategies incorporating e-business, collaborative partnerships, and wireless technology.
Synthesize key concepts in data management, business intelligence, project management, and emerging technologies to formulate a comprehensive strategy for streamlining organizational operations.